In the past, press releases were meant to facilitate communication between PR and the media. However, that’s no longer the case today, where various online news sites offer an endless supply of press release content directly to consumers. In this digital age, press releases have moved from being a communication
If you’re in PPC advertising and have already experienced some success with it, at some point it must have tickled you: what is it that draws people to click on search ads? It’s a very interesting phenomenon to explore, considering the fact that it has actually been proven that most
Any business that does not have a user-friendly website will fail. Although that sounds like a bold statement, it’s the truth for many reasons. The primary reason why website usability is important is that visitors will click off a site within seconds if they are unable to navigate it with
If you don’t have digital marketing methods that work by now, you’re not going to stay competitive in today’s technology-based marketplace. Even if you have adopted digital marketing techniques, do you know how effective they are? Consumers require you to show up a certain way whether they connect with
Not everyone shopping online is an impulse buyer. A would-be consumer may scan scores of different product listings on a website before deciding. When the seller understands how the buyer plots a purchasing decision, the chances of upping sales figures increases. Millions of consumers share three fundamental buying decision traits.