Reputation management is about taking an active role in the perception of your brand.
In the age of social media and websites dedicated to consumer reviews, anyone – from an unhappy customer or a disgruntled employee to an unscrupulous competitor – can post negative content about you that hundreds or even thousands of people will see, and it may discourage them from contacting and doing business with you.
The key to effectively planning your reputation management is understanding what you’re trying to do. Are you trying to repair the damage that’s already been done or are you trying to protect your brand from future damage?
Typical activities related to reputation management include:
- Be found online with consistent, up to date information
- Know what customers are saying – social listening
- Generate and manage new reviews
- Review tracking with real time alerts
- Manage negative reviews
- Auto Share reviews – social sharing
- Generate and publish video reviews
- Regular analysis, reporting, and adjustment