3 Ways Working With A Marketing Agency Is Better Than Going It Alone

3 Ways Working With A Marketing Agency Is Better Than Going It Alone

Our partners wrote a great article on In-House Marketing vs engaging an Agency, it's below this post. This follow up article focuses on solo business owners, facing the same question. We’re happy to answer any questions you have on this and walk through the process with you. Juat let us know.We recently wrote about an important decision many brands and businesses face: whether to keep marketing in-house or work with an agency . It’s a great post that delves into the various factors that push large companies in one direction of the other. If you’re an executive, in-house marketer or part of an agency, it’s worth the read.In discussing our post internally, however, we realized we left out a large chunk of business owners: the ones who go it alone. Often called solopreneurs, one-man or one-woman shows, this group of smart and courageous individuals is actually growing in numbers. [...]
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8 Key Business Factors of the In-House Marketing vs. Agency Marketing Debate

8 Key Business Factors of the In-House Marketing vs. Agency Marketing Debate

Our partners wrote this great article on In-House Marketing vs engaging an Agency. We're happy to answer any questions you have on this and walk through the process with you. Just let us know.In the 15+ years I’ve worked in this industry, I’ve met thousands of business owners who admit to feeling perplexed by a key business decision: “ Should I hire in-house marketers or work with a marketing agency? !”And I get it. Whether you’re a part of a 2-person start-up or manage a growing organization with 50+ staff members, it’s not the simplest of questions to address. Just as there are benefits to working with a digital marketing agency, there are no doubt disadvantages as well.So, at the risk of sounding cliché, I’ve always told business owners struggling with this [...]
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An SEO’s Guide to Google Analytics Terms

There is a fire hose of data coming out of Google Analytics. Here's a great summary of key terms you should be familiar with as you start to understand what Google is trying to tell you.

We all know Google Analytics is a powerful tool for serving up actionable data. And one of the quickest ways to get that data is to be clear about what all those terms mean.

If those questions sound familiar but you’re not sure of the answers, read on…Because as soon as you understand all the Google Analytics terms, you can begin to get closer to the actionable data you need, the kind of data you can use to increase visitors, sales, and sign-ups.Google Analytics can show what pages you need to improve in order to rank higher in organic search. It shows you if your copy needs tweaking, keywords need updating or meta-descriptions re-writing. It also tells you if your call to action button is converting or not.See more... Via searchenginewatch.com
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How to Sync Up Your Social Media With Your Inbound Marketing Strategy

As a WSI Certified Agency, eMedia has access to industry thought leaders on today's Digital Marketing Best Practices. This article on Social Media in 2018 is timely advise you can take action on today.


“Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.” – Amy Jo Martin

It’s true. As of 2018, there are more than 3 billion people around the world using social media each month. Because of the vast audience available on social networks, digital marketers have dived into social media branding and marketing, sharing content, sponsoring social ads, engaging with followers and more. Marketers put in all of this effort, but if a social media strategy is disjointed from the rest of the digital marketing strategy, it can mean a [...]

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20 + 1 Must Have Chrome Extensions To Accelerate Your Content Creation

20 + 1 Must Have Chrome Extensions To Accelerate Your Content Creation

Here's a great resource from our friends over at Thrive Themes. Awesome tools to help your Content Marketing efforts. 


“I know how to create great content for my website...but how can I do it better, faster and with fewer headaches?!”

That’s the big question a lot of online business owners start asking themselves whenever their content marketing starts to drag .

If you produce blog content for your website on a frequent schedule, I’m sure you’ve felt this frustration before.So to help you get a step ahead of that relentless publishing monster, this post will show you 20 + 1 must have Google Chrome extensions you should’ve been using yesterday to accelerate your content creation process.Ready to learn how you [...]

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