Over the last 10 years, technology has advanced at an incredible rate. To the surprise of some in the business world, consumers have evolved just as quickly as mobile computing devices. This behavioral shift means that a customer’s experience with your brand could span across multiple times and devices. A responsive web design solution enables you to build consistent digital properties that deliver a quality experience on every screen imaginable.
When your website’s user experience and design is uniform on a desktop , tablet and smartphone, you prolong and encourage interaction with your digital properties, and will convert more visitors into customers. However, any discrepancy in the look, feel or usability of your digital properties will fall well below consumer expectations and potentially halt their experience with your brand.
Responsive web design is a vital component of digital marketing strategies as it intersects with user experience, technology and conversion. Delivering consistent digital experiences will help you:
- Avoid any penalty from search engines for not having a “mobile friendly” site
- Meet the expectations of current customers
- Attract and impress new web visitors
- Enhance the user experience on your digital properties
- Establish your company as a forward-thinking industry leader
- Operate on the cutting-edge of digital technology
- Increase customer loyalty and brand advocacy
- Improve your web conversion rate and make more digital sales
eMedia uses the WordPress and DotNetNuke (DNN) platforms for website development and delivery.